FINANCE AND ADMINISTRATION COMMITTEE
ITEM:		ACTION ITEM
6.	CONSIDER CONTRACT FOR PUBLIC OUTREACH SERVICES WITH WELLMANAD FOR FISCAL YEAR 2025-2026
Meeting Date:			May 12, 2025	Budgeted:	Pending
From:			David J. Stoldt,	Program/
			General Manager	Line Item No.:
Prepared By:			Stephanie Locke	Cost Estimate:	$94,500
General Counsel Review: NA
Committee Recommendation: The Finance and Administration Committee reviewed this item on May 12, 2025, and recommended ______________.
CEQA Compliance: This action does not constitute a project as defined by the California Environmental Quality Act Guidelines Section 15378.

SUMMARY: WellmanAd was hired in October 2022 to perform outreach, advertising and design services for the District. Over the past year, WellmanAD has maintained a 20,000+ email address distribution list, prepared, printed, and distributed the District’s Annual Report, prepared and delivered monthly (or more frequent) email newsletters and print advertisements, has prepared a monthly branding ad for print media, has maintained and enhanced the District’s social media presence, and recently redesigned the District’s website.

Staff is recommending continuing the contract with WellmanAd for fiscal year 2025-26 at the same monthly retainer of $7,875. WellmanAd’s contract includes a provision that it will not engage in any campaign marketing for any candidate running for MPWMD Director. Staff recommend this delineation between professional and political ties remain in the current contract.

RECOMMENDATION: The Finance and Administration Committee should consider the draft contract and recommend approval of a fiscal year 2025-26 contract with WellmanAd for an amount not to exceed $94,500. Funding for this item will be included in the FY 25-26 budget.

EXHIBIT

6-A Fiscal Year 2025-26 Draft Contract with WellmanAd

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