|
FINANCE AND ADMINISTRATION
COMMITTEE |
|||||
|
|
|||||
|
ITEM: |
ACTION ITEM |
||||
|
|
|
||||
|
19. |
CONSIDER CONTRACT FOR PUBLIC
OUTREACH SERVICES WITH WELLMANAD FOR FISCAL YEAR 2023-2024 |
||||
|
|
|||||
|
Meeting Date: |
June 12, 2022
|
Budgeted: |
Yes |
||
|
|
|||||
|
From: |
David J.
Stoldt, |
Program/ |
|
||
|
|
General
Manager |
Line Item No.: |
|||
|
|
|||||
|
Prepared
By: |
Stephanie
Locke |
Cost
Estimate: |
$106,500 |
||
|
|
|||||
General Counsel Review: NA |
|||||
Committee Recommendation: The Finance and Administration Committee reviewed this item on June 12, 2023, and recommended _______________________ |
|||||
|
CEQA Compliance: This action does not constitute a project as defined by the
California Environmental Quality Act Guidelines Section 15378. |
|||||
SUMMARY: WellmanAd was hired in October 2022 to perform outreach, advertising and design services for the District. Over the past year, the District has amassed over 24,000 email addresses, printed its Annual Report, has initiated monthly (or more frequent) email newsletters, has had a monthly branding ad in print media, has increased its social media presence, and has successfully responded to numerous requests from the public for information and outreach.
Staff is recommending a continued relationship with WellmanAd for fiscal year 2023-24 at the same retainer ($7,875/month). In addition, there are two sub-contractors of WellmanAd’s that are included under this item: $5,400 for management of the electronic email platform, mailings and computer programming, and $6,600 for social media management.
At its meeting
on September 19, 2022, the Board of Directors approved hiring WellmanAd for
public outreach services for fiscal year 2022-23. As part of the motion, the
Board requested the contract include the provision that WellmanAd will not
campaign for any candidate running for MPWMD Director.
RECOMMENDATION: The Finance and Administration Committee should recommend approval of a fiscal year 2023-24 contract with WellmanAd for an amount not to exceed $106,500. Funding for this item is included in the budget.
EXHIBIT
19-A Fiscal Year 2023-23 Draft Contract with WellmanAd
U:\staff\Board_Committees\FAC
prev Admin\2023\20230612\19\Item-19.docx