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ITEM: |
CONSENT CALENDAR |
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2. |
CONSIDER
APPROVAL OF FUNDING FOR OUTREACH EVENT “SUMMER SPLASH WATER
CHALLENGE GIVEAWAY 6” |
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Meeting
Date: |
May
19, 2025
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Budgeted:
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Yes
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From: |
David J.
Stoldt, |
Program/ |
Conservation Program |
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General
Manager |
Line Item No.: |
4-2-1-A |
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Prepared
By: |
Stephanie
Kister |
Cost
Estimate: |
$30,000 (Partially Reimbursable) |
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General Counsel Approval:
N/A
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Committee Recommendation: The Finance and Administration Committee
reviewed this item on May 12, 2025, and recommended approval.
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CEQA Compliance: This action does
not constitute a project as defined by the California Environmental Quality
Act Guidelines Section 15378. |
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SUMMARY: The Summer Splash Water Challenge
Giveaway was started in 2020 in response to the COVID-19 shutdown. It is a
virtual/print educational water conservation gameboard designed for children
and families. Participants watch videos online and/or visit educational
websites through links on the event website to find the answers to the
questions on the gameboard. Completed gameboards are submitted to MPWMD for a
chance to win a prize. Winners are featured on the MPWMD Facebook page. There
were 80 participants in 2020, 64 in 2021, 90 in 2022, 469 in 2023, and 430 in
2024 that turned in completed gameboards for a chance at the prizes. However,
those numbers do not reflect the conservation message communicated through the
advertising, the number of people who visited the page and did not submit a
completed gameboard, or the family members that helped answer the questions.
Overall, this program has been a very successful outreach effort. In June of
2024, the Board of Directors instructed staff to increase the budget for this
program to make it better. At this direction, we will redesign the gameboard
with the help of an illustrator which will add to the look of the gameboard.
The theme will be the Carmel River and will be used for the next 3 years.
Summer Splash 6 is a joint program with California American Water
(Cal-Am). Costs for the program prizes, advertising, and website upgrades will
be split with Cal-Am. The new game will
launch around July 1, 2025, and run through August 15th. The full event plan is
attached as Exhibit 2-A.
RECOMMENDATION: The Finance and Administration Committee recommends the Board approve the expenditure of budgeted funds for up to $30,000 for this outreach event. Cal-Am will reimburse the District for half of the expenses.
IMPACT TO STAFF/RESOURCES: Funds for this expenditure are included in the Fiscal Year 2025-2026 budget
EXHIBIT
2-A Summer Splash 2025 Outreach Plan
U:\staff\Boardpacket\2025\051925\Consent
Calendar\02\Item-2.docx