ITEM:		DISCUSSION ITEM
2.	REVIEW USER FEE OUTREACH AND DISCUSS WAY-AHEAD
Meeting Date:			July 19, 2012
From:			David J. Stoldt,
			General Manager
Prepared By:			Rachel Martinez

SUMMARY: Beginning in February 2012, the District began public outreach on the proposed user fee, now the water supply charge. Outreach efforts leading up to the June 12 Board meeting included the following:

Speaking Engagements

March 14: Monterey Peninsula Chamber of Commerce

March 21: Carmel Valley Association

April 5: Monterey County Hospitality Association

April 10: Monterey County Commercial Property Owners Association

April 13: Monterey County Association of Realtors (Noni, Sandy, Kevin)

April 17: Special District’s Association

April 19: Seaside City Council

April 24: Del Rey Oaks City Council

April 25: Pacific Grove Chamber of Commerce

April 26: Coalition of Peninsula Businesses

April 27: Monterey County Business Council

May 1: Monterey City Council

May 2: Pacific Grove City Council

May 9: Sustainable Pacific Grove

May 10: Monterey Peninsula Republican Women

May 14: New Monterey Neighborhood Association

May 15: Sand City Council

May 17 – AIA

May 21: Seaside Rotary

May 23 –Realtors Meeting w/ Sue McCloud

May 24: “State of Water on the Central Coast” – Center for the Future of the Oceans

June 5: Pacific Grove Rotary Club

June 5: Carmel-by-the-Sea City Council

Media

Three editorials published in Herald:

- April 29: MPWMD addresses proposed user fee (Martinez)

- May 21: Water panel will do better (Brower, Byrne, Pendergrass)

- May 26: Realtors’ notice on water user fee has inaccuracies (Stoldt)

Interviews with:

- Carmel Pine Cone (9 Stories)

- Monterey County Herald (6 Stories)

- Cedar Street Times (1 Stories)

- Monterey County Weekly (1 Story)

- KSBW (3 Stories)

- KION (2 Stories)

- KAZU (1 Story)

Website

Dedicated User Fee Webpage with the following related documents:

- Mitigation Program White Paper

- User Fee Fact Sheet

- Frequently Asked Questions

- Response to MCAR Opposition

Misc.

- Letter to California Association of Realtors

- Letter to Monterey County Hospitality Association

- April newsletter article

The District gained support on the proposed fee and its supported projects from the following organizations:

- Carmel Valley Association

- Carmel Residents Association

- Monterey Peninsula Regional Water Authority

- Carmel-by-the-Sea City Council

- League of Women Voters of the Monterey Peninsula

- Cedar Street Times editor

RECOMMENDATION: The committee should review the outreach conducted and discuss any future outreach based on implementing the new water supply charge, or countering further opposition efforts.

EXHIBITS

None

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