MPWMD PUBLIC OUTREACH COMMITTEE MEETING--SEPT 28, 2006--EXHIBIT 1A--GENERAL VIDEO SCRIPT

GENERAL VIDEO SCRIPT

REVISION 6

ESTIMATED TIME: 6 MIN

KEY MESSAGE: “MPWMD DOES VALUABLE WORK”

UNDERLYING MESSAGE: WHO ARE WE? WHAT WE DO FOR YOU

OUTLINE

# TITLE ESTIMATED TIME (secs)

BLACK/ MUSIC/ CUT 5
DISCLAIMER/ MUSIC(FADE MUSIC OUT)/ DISSOLVE 5
TITLE PAGE WITH LOGO/ BACKGROUND FOOTAGE 10
OUR UNIQUE WATER SUPPLY 15

5. MPWMD 15

6. WHO WE SERVE 20

1 MIN 10 secs

7. WATER DISTRIBUTION 10

8. MPWMD/ CAL AM RELATIONSHIP 15

9. ‘PROGRAMS AND ACTIONS THAT ADDRESS WATER CONCERNS’ 10

10. WATER SUPPLY 30

2 MIN 15 secs

11. ENVIRONMENTAL PROTECTION: INTRO 30

12. ENVIRONMENTAL PROTECTION: WHAT WE DO/ FISH 40

13. ENVIRONMENTAL PROTECTION: WHAT WE DO/ RIPARIAN 20

3 MIN 45 secs

14. WATER CONSERVATION: INTRO 10

15. WATER RESOURCE MANAGEMENT: WHAT WE DO 40

16. SIGN OFF SLIDE 50

5 MIN 25 secs

17. CREDITS/ (FADE MUSIC IN-OUT)/ DISSOLVE TO BLACK 5

18. BLACK

5 MIN 30 secs

Note: For the Images: ‘Footage’ is scenes or clips filmed with a video camera; ‘Still’ is photographs, maps, etc. ‘OR’ on the notes section means Footage or Still could be used for this image.

4. TITLE: ‘OUR UNIQUE WATER SUPPLY’ ET: 15s

VOICEOVER:

Here on the Monterey Peninsula water resources are valuable to the community and the environment. The Monterey Peninsula is unique in the State of California because we do not import water from other areas. Our two main sources of water are the Carmel River and Seaside Basin. It is essential for our community to protect and enhance our local water supply.

IMAGE	FOOTAGE	STLL	NOTES
CARMEL RIVER—FROM A BRIDGE	X
SAN CLEMENTE DAM	X	X	We have still images
CARMEL LAGOON	X		We have footage

5. TITLE: ‘MPWMD’ ET: 15s

VOICEOVER:

The Monterey Peninsula Water Management District is a public agency dedicated to developing water supply solutions and managing and protecting water resources for the benefit of the community and the environment.

IMAGE	FOOTAGE	STLL	NOTES
OUTSIDE OF MPWMD BUILDING WITH NAME/ LOGO	X

6. TITLE: ‘WHO WE SERVE’ ET: 20s

VOICEOVER:

The Water Management District serves over 110,000 people within the cities of Carmel-by-the-Sea, Del Rey Oaks, Monterey, Pacific Grove, Sand City, Seaside and unincorporated County areas such as Carmel Valley, Pebble Beach, parts of Highway 68 and a portion of former Fort Ord.

IMAGE	FOOTAGE	STLL	NOTES
MPWMD DISTRICT BOUNDARY MAP		X	we have still images

7. TITLE: ‘WATER DISTRIBUTION’ ET: 10s

VOICEOVER:

The Water Management District regulates 60 water distribution systems and collects water use data from 600 wells. The largest water distribution system is owned and operated by California American Water, known as “Cal-Am”, provides water to 95% of the residents and businesses within the District.

IMAGE	FOOTAGE	STLL	NOTES
WELLS	X	X	We have still images

8. TITLE: ‘MPWMD/ CAL AM RELATIONSHIP’ ET: 15s

VOICEOVER:

Cal-Am is under a state order to reduce the amount of water historically pumped from the Carmel River by 75% and develop a replacement source of water. The Water Management District and Cal-Am have cooperated on the development of water supply solutions and innovative water conservation measures to protect our limited water supply and the environment.

IMAGE	FOOTAGE	STLL	NOTES
HANDS SHAKING OR AT MEETING (IN FRONT OF CONSERVATION DEPLAY)		X	Available?
ASR WELL WITH MPWMD & CAL-AM TRUCKS		X

9. TITLE: ‘PROGRAMS AND ACTIONS THAT ADDRESS WATER CONCERNS’ ET: 10s

VOICEOVER:

The Water Management District carries out several progressive programs that address local water issues such as water supply, environmental protection and water conservation.

IMAGE

FOOTAGE

STLL

NOTES

OUTSIDE OF MPWMD BUILDING WITH NAME/ LOGO

CONSERVATION DISPLAY WITH CAL-AM

10. TITLE: WATER SUPPLY ET: 30s

VOICEOVER:

The Water Management District takes an innovative approach to augmenting the local water supply. In cooperation with Cal-Am, the Water Management District has begun implementation of an Aquifer Storage and Recovery Project, commonly known as ASR. The ASR project entails injecting excess winter Carmel River flows into the Seaside Basin Aquifer to be stored there for use during the dry season. All environmental documents have been approved and the Water Management District is working to make sure all phases of this project are implemented.

Working with public and private-sector partners, the Water Management District has also facilitated development of projects that purify recycled water for use on Pebble Beach golf courses and other open space. This has reduced the use of drinking water in the Pebble Beach area by more than 700 acre-feet each year. By 2008 it is estimated these projects will save about 900 acre-feet of drinking water each year. The Water Management District continues to support opportunities for expansion of purified recycled water facilities.

ASR and purified recycled water projects contribute to the development of a sound water supply for the community and the environment.

IMAGE	FOOTAGE	STLL	NOTES
HIGH RIVER FLOWS	X		Stock?
BACK FLUSH EVENT	X		New
ASR WELL WITH DISTRICT TRUCK AND CAL-AM TRUCK	X
ASR GRAPHIC (Map form CV to Seaside Basin)		X
Recycled water graphic (Golf course being irrigated, or Forest Lake)	X	X	New

11. TITLE: ENVIRONMENTAL PROTECTION: INTRO ET: 30s

VOICEOVER:

The Water Management District’s Environmental Protection Program reduces direct and indirect adverse impacts to the natural resources of the Carmel River caused by community water use. Those natural resources include species protected by the federal Endangered Species Act, primarily steelhead trout and red-legged frogs as well as the gravels on the river bottom and vegetation on the stream banks that serve as their vital habitat. The Water Management District’s Environmental Protection Program includes fishery enhancement and riverbank habitat protection and restoration.

IMAGE	FOOTAGE	STLL	NOTES
STEELHEAD TROUT		X	We have still images
RED LEGGED FROG		X	We have still images
GRAVEL & RIPARIAN HABITAT	X		We have footage

12. TITLE: ENVIRONMENTAL PROTECTION: WHAT WE DO/ FISH RESCUE ET: 40s

VOICEOVER:

The Water Management District’s Fishery Enhancement Program includes extensive activities focused on Carmel River steelhead. During the late summer and fall months when the lower part of the river is dry, District biologists search for and rescue steelhead that have been stranded in drying sections of the river. Volunteers from local environmental groups, such as the Carmel Steelhead Association, also carryout steelhead rescue operations.

Rescued fish are taken to a rearing facility the District operates where they are fed and cared for. In the spring when the Carmel River is flowing its entire length, the fish are released back into the river to begin their migration to the ocean. Throughout the year District Biologists continually monitor the water quality, conduct population counts and work to improve spawning habitats.

IMAGE	FOOTAGE	STLL	NOTES
RESCUE EFFORTS	X		We have footage
SLEEPY HOLLOW FACILTY	X	X	We have footage
STAFF MONITORING H2O, FEEDING	X
Brief interview with Kevan about the Steelhead lifecycle?	X
DRY RIVER BED	X	X	We have footage

13. TITLE: ENVIRONMENTAL PROTECTION: WHAT WE DO/ RIPARIAN ET: 20s

VOICEOVER:

The Water Management District’s Riverbank Protection and Restoration Program includes activities such as restoring and stabilizing river banks, propagating and planting native riparian vegetation, monitoring vegetation health, clearing the channel of trash, and assisting property owners with riverbank maintenance. A board appointed local citizens’ advisory group, the Carmel River Advisory Committee, provides valuable input to the District on these projects.

IMAGE	FOOTAGE	STLL	NOTES
BEFORE/ AFTER RESTORATION		X	We have stills
TREE PLANTING	X	X	We have footage
TRASH PICK-UP		X	We have footage

14. TITLE: ‘WATER CONSERVATION: INTRO’ ET: 10s

VOICEOVER:

To help the Monterey Peninsula conserve water, The Water Management District has an innovative Water Conservation Program which provides incentives and resources to help homes and businesses reduce water use inside and outside.

IMAGE	FOOTAGE	STLL	NOTES
OUTSIDE OF MPWMD BUILDING WITH NAME/ LOGO	X
Toilets, Nozzles, meters, waterless urinals, low-flow washer or dishwasher.		X
Hand placing the meter into a plant, or hand next to the meters installed in landscapes	X

15. TITLE: ‘WATER CONSERVATION: WHAT WE DO’ ET: 40s

VOICEOVER:

The Water Conservation Program includes mandatory installation of water-saving fixtures in homes and businesses, also a toilet retrofit and rebate program. Since the initiation of the Water Management District’s Water Conservation Program 8,000 low-flow toilets have been replaced. The amount of water saved is equal to a year’s supply of water for 640 homes.

Remember, when you need advice on how to reduce water use, the Water Management District offers free landscape irrigation audits and information on water saving technologies.

IMAGE	FOOTAGE	STLL	NOTES
Hand turning on faucet	X
Photo of Forest Lake of golf course being irrigated	X	X
Graphic of toilets, homes		X

16. TITLE: SIGN OFF ET: 50s

VOICEOVER:

The Water Management District is your local public agency dedicated to the management and protection of existing water resources, and augmentation of water supplies, for the benefit of the community and environment. The Water Management District has established proactive programs to pursue these goals. The Monterey Peninsula Water Management District is working for you and the local community.

To learn more about the Monterey Peninsula Water Management District, its programs, or how you can make your home water-wise, visit our website at http://www.mpwmd.dst.ca.us/ , stop by our main office or call 658-5600. You are invited to attend a Board meeting, normally held the third Monday of every month. Check our website for any possible changes. Water Board meetings are also televised on Access Monterey Peninsula.

IMAGE	FOOTAGE	STLL	NOTES
OUTSIDE OF MPWMD BUILDING WITH NAME/ LOGO	X
INFO. ON SLIDE --SUMMARIZED WITH VOICE OVER		X	create in post

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