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ADMINISTRATIVE COMMITTEE |
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12. |
CONSIDER
APPROVAL OF CONTRACT WITH TMD CREATIVE FOR PUBLIC OUTREACH SERVICES FOR
FISCAL YEAR 2021-22 |
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Meeting
Date: |
June 14, 2021 |
Budgeted: |
Yes |
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From: |
David J.
Stoldt, |
Program/ |
Professional Fees |
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General Manager |
Line Item No.: |
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Prepared
By: |
Stephanie Locke |
Cost
Estimate: |
$51,000 |
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General Counsel Review: N/A |
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Committee Recommendation: The Administrative Committee reviewed this item on June 14, 2021, and recommended ______________________. |
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CEQA Compliance: This action
does not constitute a project as defined by the California Environmental
Quality Act Guidelines section 15378. |
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SUMMARY: TMD Creative was retained to do marketing/outreach
for the District last fall. Highlights
of their work this year include monthly branding ads, social media posts that
have substantially increased online participation on Facebook, Instagram and
Twitter, marketing support for three highly successful water efficiency
workshops in May, and regular participation at the Public Outreach Committee
meetings. Staff has been pleased with their
work and is recommending that TMD be retained for Fiscal Year (FY)
2021-22.
Adoption of a strategic
plan by the Board was integral to preparation of TMD’s marketing/outreach plan
for FY 2021-22 (attached as Exhibit 12-A). The proposal responds to direction from the
Public Outreach Committee and was accomplished by reviewing each strategic goal
at the Committee’s May meeting and determining the associated outreach actions
necessary to accomplish the Board’s Plan. Among the proposed actions are
newsletter direct mailings, conducting two constituent surveys, email list
development, and monthly branding ads. Communication about the Board’s top
priorities is foremost. The proposed
retainer for FY 2021-22 is $4,250 and was included in the budget.
RECOMMENDATION: The Administrative Committee
should recommend the Board support approval of a contract with TMD Creative for
Fiscal Year 2021-22 with a monthly retainer of $4,250.
EXHIBIT
12-A TMD Proposal
U:\staff\Board_Committees\Admin\2021\20210614\12\Item-12.docx