EXHIBIT
3-A
Proposed Scope of Work
For Project Management, Public
Outreach, Advertising, Social Media and
Communication Services for
Pure Water Monterey
(Monterey Peninsula Ground
Water Replenishment Project)
Prepared for:
Monterey Peninsula Water Management District
Submitted by:
Thomas Brand Consulting, LLC
www.thomasbrandconsulting.com
Attn: Stephen Thomas
Introduction
to the Proposed Scope of Work
Since 2013, TBC has been working under the
direction of the MPWMD to assure that the District’s Branding, Communication
and Public Outreach needs are met with regards to Pure Water Monterey, a
groundwater replenishment project. As of 1/28/14, the MPWMD assumed Project
Lead Status and consequently will be assumed a much greater project
responsibility from not only a managerial but also from a production
standpoint.
As the source water memorandum of understanding
has now been signed by all interested parties and the public outreach for the
project requested by the aforementioned parties must commence, the following
scope of work will retroactively cover the project work that has already been
accomplished and any and all work related to this project going forward.
Since the public outreach strategic plan will
now include an increased effort to reach the Salinas Valley, a complete list of
current and upcoming items will be provided as soon as they become available.
Deliverables
Upon the agreement of both parties to the Scope
of Work, a schedule of deliverables can be developed that will include the
project components already being completed and any and all additional project
needs with regards to the Pure Water Monterey Public Outreach plan.
Scope
of Work:
Including
but not limited to:
§
Project
Management of the Pure Water Monterey Public Outreach Initiative
§
Update
and Execution of the Strategic Outreach Plan
§
Continuation
of rebranding the project to Pure Water Monterey
§
Review,
editing and final production of all items produced by Public Outreach team
§
Formally
initiate comprehensive outreach to all Salinas Valley Interests
§
Brand
Management & Key Message Development
Work
with team to continue to create a comprehensive brand and key message
§
Media/Information
Kit Development
Creation
of separate media kits in English and Spanish including
-
Standard
-
Educational/School Focused
-
Agricultural Interests
-
Pilot Plant Visitors
§
Media
Relations
Manage
all media and press relations including interviews, FAM tours, inquiries, and
updates to local, regional and national press
§
Community
Relations/Relationship Building
Manage
locally based stakeholder outreach
§
Social
Media
Initiate
and manage all social media platforms including Facebook,
Twitter and others as needed
§
Advertising
Management
including research, creative direction and placement of all advertising
associated with GWR project
§
Management
and Facilitation of FAM Tours
Facilitation
and coordination of all FAM tours to Santa Clara or Orange County
§
Public
Outreach/Education Campaign
Manage
Public Outreach and Education campaign with agency staff and other stakeholder
group representatives
§
Event
Management and Coordination
Manage
events for project including series of local Town Hall meetings including OC
representatives
§
External
Public Perception Audit
Perform
audit as directed by team
§
EIR
Specific Outreach as Requested by CEQA
Creation
of EIR outreach specific plan for implementation following release of report
§
Regular
attendance at Project Meetings, BOD Meetings & Relevant Events
§
General
Strategic Counsel & Regular Meetings/Communication with MPWMD Board of
Directors, Staff, Shareholders, and Project Partners
U:\staff\Board_Committees\Admin\2014\20141013\03\item3_exh3a.docx
Budget
Per the above outlined Scope of Work on the GWR
Project, Thomas Brand Consulting, LLC proposes a contractual agreement not to
exceed $55,000 starting 10/8/14 and includes all necessary administrative,
support, specialized outreach and sub-contracted staff needed for the continued
execution of the scope of work. This agreement shall remain in effect during
and following any future mid-year or fiscal year budget adjustment periods to
be additionally funded as agreed upon by both parties. All out of scope work
unless otherwise agreed upon in writing by both parties shall be billed at $150
per hour. The costs of any associated media buys or collateral production that
would fall under the proposed Scope of Work will be determined upon examination
of current programs.
The
proposed contract does not include creative expenses such as graphic design,
web development, photography, video production, any and all media buys and out
of pocket expenses including travel/mileage, printing, postage and items
associated with the production of events. Thomas
Brand Consulting requires client approval for outside expenses greater than
$50.00.
Upon the approval of the of
the agreed upon contract and any additional budget stipulations, work will
start immediately and the initial payment will be due immediately. From that point
forward, the client will be invoiced on the 1st of each month,
payable within 15 days unless otherwise agreed to by both parties.
Summary
Thomas
Brand Consulting is uniquely positioned to serve as the public outreach agency/consultant,
on behalf of the Monterey Peninsula Water Management District for the Pure
Water Monterey Project. Thank you for the opportunity to submit our proposal,
we truly look forward to assuring that the project is a viable piece of our
water supply puzzle.
Acceptance
of Proposal:
____________________________________ __________
David
J. Stoldt or Suresh Prasad Date
Monterey
Peninsula Water Management District
____________________________________ __________
Stephen
C. Thomas Date
Thomas
Brand Consulting, LLC