EXHIBIT 2-A

Public Outreach Plan

Non-Residential Property Owners and Tenants

Draft Plan

Advertising

1. Design, Printing and Mailing to Cal Am’s Commercial Customer Mailing List

2000.00

2. Design, Printing and Mailing to Commercial Property Owners

1250.00

3. Creation 30 sec radio commercial and associated advertising buy

2000.00

4. Creation of 30 sec TV commercial and associated advertising buy

3000.00

5. Design and purchase of internet based advertising

750.00

6. Design and purchase of print based advertising

2000.00

11,000.00

Public Relations

1. Press Releases

2. Social Media

3. Appearances on local radio & television

4. Appearances at local Chamber of Commerce/Business Association Meetings

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