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ADMINISTRATIVE COMMITTEE |
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3. |
Consider Expenditure of Budgeted Funds to Print and Mail a Postcard
throughout the District |
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Meeting Date: |
March 14, 2011 |
Budgeted: |
Yes |
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From: |
Darby Fuerst, |
Program/ |
Public Outreach |
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General Manager |
Line Item No.: |
3-1-2 |
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Prepared By: |
Arlene
Tavani |
Cost Estimate: |
$11,300 |
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General Counsel Review: N/A |
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Committee Recommendation: The
Public Outreach Committee reviewed this item on March 8, 2011 and recommended
publication and distribution of the postcard.
The Administrative Committee reviewed this item on March 14, 2011 and
recommended ___________________. |
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CEQA Compliance: N/A |
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SUMMARY: The Public Outreach Committee developed a postcard scheduled for District-wide distribution in early April 2011. The postcard was prepared in-house by District staff and the Committee. The total cost should not exceed $11,300. At the March 8, 2011 Public Outreach Committee meeting, the committee recommended publication and distribution of the postcard.
Attached as Exhibit 3-A is a preliminary draft version of the postcard (to be submitted at the March 14, 2011 meeting). The purpose is to draw the public’s attention to Water Project 1 (underground storage); the District’s fishery projects; and water conservation achieved by the community. The postcard will deliver a brief message and refer the recipient to our website for additional information, or provide the option of receiving the same information free-of-charge by mail. The Public Outreach Committee has tentative plans to mail postcards on a regular basis to keep the public informed of progress in development of water supplies and protection of the environment.
RECOMMENDATION: Staff requests that the Administrative Committee recommend Board approval of a not-to-exceed amount of $11,300 to print and mail a postcard throughout the District in April 2011.
IMPACT TO STAFF/RESOURCES: The Fiscal Year 2010-11 Budget includes $11,300 to fund this effort under item 3-1-1, Annual Newsletter. The cost will be allocated as follows: purchase design elements/graphics $100; printing $2,500; prepare mailing and postage $8,700.
EXHIBITS
3-A Preliminary Draft Version of Postcard (To be submitted at the March 14, 2011 meeting.)
u\staff\word\committees\Admin\2011\20110314\03\item3.doc