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ITEM: |
CONSENT CALENDAR |
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16. |
Consider
Contract for district Public Outreach and Communications Services with TBC
CoMMUNICATIONS & MEDIA for Fiscal Year 2017-2018 |
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Meeting
Date: |
June 19, 2017 |
Budgeted: |
Yes |
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From: |
David J.
Stoldt, |
Program/ |
Professional Fees |
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General
Manager |
Line Item No.: |
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Prepared
By: |
Stephanie Locke |
Cost
Estimate: |
Not-to-Exceed $42,000 |
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General Counsel Review: N/A |
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Committee Recommendation: The Administrative Committee reviewed this item on June 12, 2017 and recommended approval. |
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CEQA Compliance: This action
does not constitute a project as defined by the California Environmental
Quality Act Guidelines section 15378. |
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SUMMARY: Staff is requesting support for renewal of the District’s contract with TBC Communications & Media for work related to MPWMD’s outreach and communications. Funding for contractor assistance with public outreach and communication services was included in the District’s budget. In addition to the retainer, funds were budgeted for design services for graphic and website design, printing, website upgrades, media buys, etc.
The Public Outreach Committee reviewed an outreach scope of work PowerPoint at its April 12, 2017. Steve Thomas presented a PowerPoint titled MPWMD Outreach Activities Review July 2016 – March 2017, which included a plan for future initiatives and the associated cost. He also reviewed a document titled Group Report that analyzed the success of MPWMD’s outreach activity across social networking platforms. General Manager Stoldt distributed a document titled Regular Public Outreach Messaging that listed topics that could be covered in monthly radio and newspaper reports to the public. The committee discussed the proposed outreach plans and indicated support for publication of print ads/articles monthly, and airing quarterly radio advertisements.
RECOMMENDATION: The Administrative Committee should recommend
the Board approve a contract with TBC Communication & Media for outreach
services for Fiscal Year 2017-18. Approval of this item will be contingent upon
adoption of the FY 2017-2018 budget by the District Board.
EXHIBIT
16-A Proposed Scope of
Work for Public Outreach & Communication Services
file:///U:\staff\Boardpacket\2017\20170619\ConsentClndr\16\Item-16.docx