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EXHIBIT 3-A

 

Proposed Scope of Work

For Project Management, Public Outreach, Advertising, Social Media and 

Communication Services for

Pure Water Monterey

(Monterey Peninsula Ground Water Replenishment Project)

 

 

 

Prepared for:

Monterey Peninsula Water Management District

 

 

 

 

Submitted by:

Thomas Brand Consulting, LLC

 

 

 

183 Forest Avenue, Suite 4 Pacific Grove, CA 93950

Tel: 831.920.1693 Fax: 831.920.1729

www.thomasbrandconsulting.com

Attn: Stephen Thomas

steve@thomasbrandconsulting.com


Introduction to the Proposed Scope of Work

Since 2013, TBC has been working under the direction of the MPWMD to assure that the District’s Branding, Communication and Public Outreach needs are met with regards to Pure Water Monterey, a groundwater replenishment project. As of 1/28/14, the MPWMD assumed Project Lead Status and consequently will be assumed a much greater project responsibility from not only a managerial but also from a production standpoint.

As the source water memorandum of understanding has now been signed by all interested parties and the public outreach for the project requested by the aforementioned parties must commence, the following scope of work will retroactively cover the project work that has already been accomplished and any and all work related to this project going forward.

Since the public outreach strategic plan will now include an increased effort to reach the Salinas Valley, a complete list of current and upcoming items will be provided as soon as they become available.

 

Deliverables

Upon the agreement of both parties to the Scope of Work, a schedule of deliverables can be developed that will include the project components already being completed and any and all additional project needs with regards to the Pure Water Monterey Public Outreach plan.

 

Scope of Work:

Including but not limited to:

§ Project Management of the Pure Water Monterey Public Outreach Initiative

§ Update and Execution of the Strategic Outreach Plan

§ Continuation of rebranding the project to Pure Water Monterey

§ Review, editing and final production of all items produced by Public Outreach team

§ Formally initiate comprehensive outreach to all Salinas Valley Interests

§ Brand Management & Key Message Development

Work with team to continue to create a comprehensive brand and key message

§ Media/Information Kit Development

Creation of separate media kits in English and Spanish including

-          Standard

-          Educational/School Focused

-          Agricultural Interests

-          Pilot Plant Visitors

§ Media Relations

Manage all media and press relations including interviews, FAM tours, inquiries, and updates to local, regional and national press

§ Community Relations/Relationship Building

Manage locally based stakeholder outreach

§ Social Media

Initiate and manage all social media platforms including Facebook, Twitter and others as needed

§ Advertising

Management including research, creative direction and placement of all advertising associated with GWR project

§ Management and Facilitation of FAM Tours

Facilitation and coordination of all FAM tours to Santa Clara or Orange County

§ Public Outreach/Education Campaign

Manage Public Outreach and Education campaign with agency staff and other stakeholder group representatives

§ Event Management and Coordination

Manage events for project including series of local Town Hall meetings including OC representatives

§ External Public Perception Audit

Perform audit as directed by team

§ EIR Specific Outreach as Requested by CEQA

Creation of EIR outreach specific plan for implementation following release of report

 

§ Regular attendance at Project Meetings, BOD Meetings & Relevant Events

§ General Strategic Counsel & Regular Meetings/Communication with MPWMD Board of Directors, Staff, Shareholders, and Project Partners

 

 

 

Budget

 

Per the above outlined Scope of Work on the GWR Project, Thomas Brand Consulting, LLC proposes a contractual agreement not to exceed $55,000 starting 10/8/14 and includes all necessary administrative, support, specialized outreach and sub-contracted staff needed for the continued execution of the scope of work. This agreement shall remain in effect during and following any future mid-year or fiscal year budget adjustment periods to be additionally funded as agreed upon by both parties. All out of scope work unless otherwise agreed upon in writing by both parties shall be billed at $150 per hour. The costs of any associated media buys or collateral production that would fall under the proposed Scope of Work will be determined upon examination of current programs.

The proposed contract does not include creative expenses such as graphic design, web development, photography, video production, any and all media buys and out of pocket expenses including travel/mileage, printing, postage and items associated with the production of events. Thomas Brand Consulting requires client approval for outside expenses greater than $50.00.

Upon the approval of the of the agreed upon contract and any additional budget stipulations, work will start immediately and the initial payment will be due immediately. From that point forward, the client will be invoiced on the 1st of each month, payable within 15 days unless otherwise agreed to by both parties.

Summary

Thomas Brand Consulting is uniquely positioned to serve as the public outreach  agency/consultant, on behalf of the Monterey Peninsula Water Management District for the Pure Water Monterey Project. Thank you for the opportunity to submit our proposal, we truly look forward to assuring that the project is a viable piece of our water supply puzzle.

 

Acceptance of Proposal:                         

 

____________________________________                     __________                                          

David J. Stoldt or Suresh Prasad                                  Date

Monterey Peninsula Water Management District

 

           

____________________________________                     __________                                          

Stephen C. Thomas                                                     Date

Thomas Brand Consulting, LLC

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