This meeting has been noticed according to the Brown Act rules. The Board of Directors meets regularly on the third Monday of each month.  The meetings begin at 7:00 PM.



Strategic Planning Retreat

Board of Directors

Monterey Peninsula Water Management District


Thursday, April 19, 2007

Carmel Mission Inn, 3665 Rio Road, Carmel, CA  93923

Staff notes for the agenda items will be available on the District web site at

The purpose of this special Board meeting is to provide an opportunity for the exchange of ideas between Board members and staff.  The Directors will take no formal action.  Any draft strategic plan developed today will be presented for public input, consideration and adoption at a future regular meeting of the Board.





8:00 AM

 Tolosa Room – Continental Breakfast





8:30 AM

Carmelo Room



Welcome, Purpose of the Retreat, Introduction of the Facilitator and Recorder – David Pendergrass, MPWMD Board Chair







Public Comment:  Anyone wishing to address the Board on matters listed on the agenda or any item within the District’s purview may do so.  Please limit your comments to (3) three minutes.







Role of the Facilitator, Recorder, Group and Public; Strategic Planning Elements; Agenda – Marilyn Snider, Facilitator – Snider and Associates







Introductions of the Group










Mission/Purpose Statement



Three-Year Goals (2006-2009)














Board of Directors

David Pendergrass, Chair – Mayoral Representative

Alvin Edwards, Vice Chair – Division 1

Judi Lehman – Division 2

Kristi Markey – Division 3

Michelle Knight – Division 4

Larry Foy – Division 5

David Potter – Monterey County Board of Supervisors


General Manager

David A. Berger


This agenda was posted at the District office at 5 Harris Court, Monterey on Friday, April 13, 2007.  Staff reports regarding these agenda items will be available for public review on Friday, April 13, 2007 through Thursday, April 19, 2007 at the District office and at the Carmel, Carmel Valley, Monterey, Pacific Grove and Seaside libraries. The next regular meeting of the Board of Directors is scheduled for May 21, 2007.






What are the Strengths and Accomplishments of the MPWMD Since the September 25, 2006 Strategic Planning Retreat?






What are the MPWMD’s Weaknesses/Challenges (e.g., what is not going as well as you would like internally)?






What are the External Factors/Trends (e.g. economic, political, environmental, technological, demographic) that Will/Might Have an Impact on MPWMD in the 2007:



Positively (opportunities)?



Negatively (threats)?






Identify Core Values/Guiding Principles for the MPWMD



Brainstorm Values



By Consensus, Select 5 – 7 Core Values






Review and Revise, if Needed, the Three-Year Goals (what needs to be accomplished)






Identify Six-Month Strategic Objectives (how the goals will be addressed – by when, who will be accountable, for what specific, measurable results) for Each of the Three-Year Goals



Brainstorm Small Groups (Board and Staff)



Consensus on Objectives (Board members)






What are the Pros and Cons of Establishing a Campaign Finance Ordinance?

This is to provide an opportunity for the exchange of ideas between Board members and staff.  The Directors will take no formal action. It is intended that this issue will be referred to the Administrative Committee and then to the full Board for consideration. Attached is a memo from District Counsel that will provide factual context for the workshop discussion.






Next Steps/Follow-Up Process to Monitor Progress on the Goals and Objectives (including setting a date for a six-month follow-up)






Summary of the Retreat and Closing Remarks – Marilyn Snider




4:00 PM







There will be a mid-morning and a mid-afternoon break in the Tolosa Room.   A group lunch is scheduled at 12:00 in the Villa Carmel Restaurant for Board members, the facilitator and District staff participating in the meeting.  No cell phones/audible pagers/scheduled meetings during the retreat please.  Copies of the most recent update to the strategic plan, as published in the April 16, 2007 Board packet, will be available at the retreat.  Directors and participating staff are asked to bring their calendars to the meeting.





Upcoming Board Meetings


Monday, May 21, 2007

Regular Board Meeting

7 PM

MPWMD Office


Thursday, May 31, 2007

Workshop on 2007-2008 Budget

7 PM

MPWMD Office


Monday, June 18, 2007

Regular Board Meeting

7 PM

MPWMD Office



Upon request, MPWMD will provide written agenda materials in appropriate alternative formats, or disability-related modification or accommodation, including auxiliary aids or services, to enable individuals with disabilities to participate in public meetings.  Please submit a written request, including your name, mailing address, phone number and brief description of the requested materials and preferred alternative format or auxiliary aid or service by 5:00 PM on Monday, April 16, 2007.  Requests should be sent to the Board Secretary, MPWMD, P.O. Box 85, Monterey, CA, 93942.  You may also fax your request to the Administrative Services Division at 831-644-9560, or call 831-658-5600.