Strategic Planning Workshop

Board of Directors

Monterey Peninsula Water Management District

February 13, 2008



Call to Order Strategic Planning Session

        The meeting was called to order at 8:30 AM in Carpenter Hall at the Sunset Cultural center.


        Board members present:

        Chair, Judi Lehman – Division 2

        Alvin Edwards – Division 1

        Regina Doyle – Division 4

        Bob Brower – Division 5

        David Pendergrass – Mayoral Representative

        David Potter – Monterey County Board of Supervisors (Left at 1:30 PM)


        Board members absent: 

        Vice Chair, Kristi Markey – Division 3


        Staff members present:

        David Berger, General Manager

        Rick Dickhaut, Administrative Services Manager/Chief Financial Officer

        Inder Osahan, Chief Technology Officer

        Andy Bell, Planning and Engineering Manager/District Engineer

        Henrietta Stern, Project Manager/Public Information Representative

        Darby Fuerst, Water Resources Manager

        Joe Oliver, Senior Hydrogeologist

        Stephanie Pintar, Water Demand Manager

        Arlene Tavani, Executive Assistant


        District Counsel present:

        David Laredo

        Heidi Quinn


Welcome, Purpose of the Workshop, Introduction of the Facilitator and Recorder – Judi Lehman, MPWMD Board Chair

        Chair Lehman introduced the meeting facilitator, Marilyn Snider of Snider and Associates, and the meeting recorder, Julia Chambers.


Public Comment

        Dale Hekhuis, a resident of Carmel and former Chair of the MPWMD Board of Directors, suggested several actions the District could take to address water production reductions described in the draft Cease and Desist Order issued by the staff of the State Water Resources Control Board (SWRCB).   He urged the Board to focus on improving communication with the public on the District’s water conservation program including an estimate of water savings that have been achieved, and could be achieved over a 5 to 10 year period.  The District should also ensure that the SWRCB staff is aware of water conservation programs and savings achieved within the MPWMD.   Incentives for water conservation should be developed; and a feasible goal for water conservation over the next 10 years should be quantified.  In addition, a citizens committee could be formed to discuss what a water conservation program can and cannot achieve.


Role of the Facilitator, Recorder, Group and Public; Strategic Planning Elements; Agenda – Marilyn Snider, Facilitator – Snider and Associates

        Ms. Snider reviewed these items with the group.


Introductions of the Group



             Mission/Purpose Statement

             Vision Statement

             Core Values/Guiding Principles

             Three-Year Goals (2006-2009)

        The group reviewed these items and decided to make no changes (refer to Attachment 2, page 1).


Accomplishments of the MPWMD since April 19, 2007 Strategic Planning Workshop

        Discussion of this item is outlined on Attachment 1.


Review and Revise, if Needed, the Three-Year Goals (what needs to be accomplished)

              Impacts of SWRCB Draft Cease and Desist Order WR 2008-00XX-DWR

              Other External Factors/Trends


        Discussion of this item is outlined on Attachment 1.

        The following comments from the public were received.  (1) Jeff Taylor, Carmel Valley property owner, asked what authority Jim Kassel had to issue the draft Cease and Desist Order.   General Manager Berger stated that Mr. Kassel is Assistant Deputy Director of the Water Rights Division of the SWRCB, and is the assistant to Victoria Whitney, the Director of the Water Rights Division.  Mr. Taylor also asked if California American Water (CAW) had requested that the SWRCB increase the amount of water that could be produced from the Carmel River.   District Counsel Laredo responded that the District and CAW have petitioned for an increase but the requests have not been granted.   (2) Dale Hekhuis asked if the public will have an opportunity to review any response the District may file, should the draft Cease and Desist Order be set for a hearing with the SWRCB.   District Counsel Laredo replied that the usual procedure is for the Board to review the information before it is submitted to the SWRCB.


        At 12:30 PM the meeting was adjourned for lunch.  The meeting reconvened at 1:30 PM.  Director Potter was not present for the afternoon session.


Next Steps/Follow-Up Process to Monitor Progress on the Goals and Objectives (including setting a date for a six-month follow-up)

        Refer to Attachments 1 and 2.   Two tentative dates for a meeting were discussed.  A final date will be selected after conferring with all Directors on their schedules.


Summary of the Workshop and Closing Remarks – Marilyn Snider



        The meeting was adjourned at approximately 3:30 PM.





                                                                                                                                Arlene M. Tavani,

                                                                                                                                Deputy District Secretary