Strategic Planning Session
Board of Directors
Monterey Peninsula Water Management District
July 9, 2001
I. Call to Order/Roll Call
The meeting was called to order at 9:10 AM in the District conference room.
Board members present:
David Potter, Chair - Representing Monterey County Board of Supervisors
Alvin Edwards, Vice Chair - Division 1
Ron Chesshire - Division 2
Molly Erickson - Division 3
Kris Lindstrom - Division 4
Alexander "Zan" Henson - Division 5
David Pendergrass - Mayoral Representative
District Counsel present: David Laredo
Staff present: Ernesto A. Avila, General Manager
Andy Bell, Planning and Engineering Manager
Joe Oliver, Water Resources Manager/District Engineer
Stephanie Pintar, Water Demand Manager
Darby Fuerst, Senior Hydrologist
Henrietta Stern, Project Manager/Public Information Representative
Sara Ramos, Senior Office Specialist
Arlene Tavani, Executive Assistant
Others present: Richard Garcia, Facilitator - RJA Management, Inc.
II. Pledge of Allegiance
The assembly recited the Pledge of Allegiance.
III. Oral Communications
There were no comments from the public.
IV. Discussion of Organizational Audit Key Findings and Recommendations
Don McIntyre and Ed Adjayan, authors of the study entitled Organization Audit, Monterey Peninsula Water Management District reviewed the recommendations outlined in the report. Mr. McIntyre stated that it would take several years to implement all the recommendations. He urged the Board to work with San Diego Dialogue, a company that specializes in bringing the community together on major issues, as a means to separate the District's mission from the growth-no-growth controversy. Mr. Adjayan suggested that the District modify the fixture-unit method of estimating water use capacity, and develop a method based on historic use. He referred to the Irvine Ranch Water District that bases water use capacity on historical use plus a minimum use for each customer.
Mr. Garcia reviewed a list of issues that the Board had expressed agreement on at the January 2001 strategic planning session. He listed topics that were addressed in the Management Audit and commented briefly on the corresponding recommendations. Mr. Garcia noted that in developing a strategic plan for the District, the Board must define potential actions that are strategic and those that could be considered tactical.
V. Discussion of the Role and Responsibilities of the Board Chair
Mr. McIntyre presented a document entitled Code of Conduct for Governing Board Members. The Board discussed the ideas presented in the document and their concerns about defining the role of the Board Chair. In addition, questions were raised about the use of email when corresponding with Directors, and how to avoid any conflict with the Brown Act. District Council Laredo stated that he would prepare a memorandum to the Board on the subject. The Directors agreed that a Code of Conduct should be adopted. The Rules and Regulations Review Committee was charged to review the Code of Conduct presented by Mr. McIntyre and develop a document for presentation to the full Board.
VI. A Discussion of Long and Short-Term Goals of the District
The Directors discussed the need to identify the long and short-term water augmentation goals of the District. They spoke briefly on whether or not the District's vision statement should be amended. It was suggested that the words "By the year 2005" might no longer be relevant.
VII. Presentation of General Manager's Six-Month Operations Plan
General Manager Ernesto Avila presented a six-month operations plan that is on file at the District office. During the discussion, the Directors agreed that it was important to develop long and short-term goals and associated time lines as soon as possible. There was also a request for staff to more clearly communicate what project's the District has taken on and the plan to complete those projects. Mr. Adjayan advised the Board that they were responsible to prioritize projects for the General Manager.
VIII. Review of District Action Plans to Clearly Identify Who? What? When? How? Etc.
It was decided that a strategic planning session should be conducted in September to review an interim work plan, and to resolve the philosophical issues regarding the mission and vision of the District. At that meeting, the General Manager will present an interim work plan that will list potential projects, staff resource commitments, time lines, and recommended budget changes. The Board could use that interim work plan to identify priorities. At a subsequent meeting, District staff could present an updated assessment of the resources needed to accomplish those priorities. At that time, a final work plan could be developed.
IX. Public Comment
Jim Hughes urged the Board to discuss policy issues at the strategic planning sessions. He stated that decisions regarding the amount of water needed to augment the local water supply should not be made in strategic planning sessions. Those decisions should be determined by the general plans of local jurisdictions. He advised the Board to focus on its role as a resources agency.
The meeting was adjourned at approximately 1 PM. The meeting notes recorded by the facilitator are included as Attachment 1.
Ernesto A. Avila, Secretary to the Board
Record of July 9, 2001 Stratetic Planning Session
Recorded by Richad Garcia
Page 1 notes
Focus IT Expansion
Leadership Staff Development
Strategic Plan Code of Behavior
Communication Relationship Building
Corporate Culture Culture Clash
Information - More is Good
Fixture Counting - Questionable
Page 2 notes
G.M. should hold organization accountable
Bd. holds GM/GC accountable
Ensure sound fiscal management (charge)
G.C. Legal Advocate for District
Page 3 notes
Meet in September
Interim Work Plan
Staff Resource Commitment
Recommended Budget Adjustment
Specific Time Lines
A. Tavani, Strategic Planning Session, 8/14/2001, 5 pages